Car Buyer’s Bill of Rights
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Do you know your rights as a car buyer?
You Have the Right to Receive Ethical, Informative, and Positive Advertising, Communications and Marketing.No hype, no gimmicks, no dog and pony shows. We say honesty is the best policy. Legendary ad man David Ogilvy says “Never write an advertisement that you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”
You Have the Right to Be Respected and to Never Be Taken For Granted.
You will receive prompt and courteous service, never pushy; you will never be hassled into purchasing any of our products.
You Have the Right to Work With a Professional and Knowledgeable Sales Consultant.
You will be greeted by a certified, competent, trained consultant who has been taught to listen in order to solve your problems. You will receive solutions to your problems, never evasive or stock answers. You will receive the security of knowing we believe the customer is always right. We believe it is easier on everybody to let you buy on your terms, instead of trying to “sell” you.
You Have the Right to Clear, Concise and Factual Information about Products, Services, Prices and Policies.
You deserve to receive all the information necessary to make your decision. That means being generous with information. This means full disclosure on every detail of the transaction: financing, leasing options, and most all; price. Russ Mullin believes that you have the Right to get a real price on any new or pre-owned vehicle, right up front, on demand, and in writing. You will not be gouged on any product or service. If I wouldn’t charge my mother, I won’t charge you.
You Have the Right to Receive Uncompromising Levels of Cleanliness, Friendliness and Promptness.
Promptness: Attentive to your needs from incoming phone calls and e-mails, to on-time promises on any service work, we won’t make you wait.
Friendliness: We don’t train people to be friendly, instead we hire friendly……. people. Cleanliness: Some businesses wait until it’s dirty before they clean it. For your comfort, our dealership is always clean.
I encourage you to complain if I fail to provide any of your rights. The customer who “tells it like it is” is my best customer.
